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As maternal immunisation continues to evolve, healthcare professionals play a vital role in protecting both mothers and infants. Yet misinformation remains a significant barrier, contributing to vaccine hesitancy and missed opportunities for prevention.

Combining Australian infodemiology insights, the latest evidence and practical case-based discussion, this session will explore the drivers of misinformation, effective communication strategies and current advances in maternal immunisation.

Gain practical, evidence-informed strategies to navigate challenging conversations and strengthen maternal and infant protection in everyday primary care.

Learning Outcomes

1. Analyse the key drivers of maternal vaccine misinformation, including the influence of social media, cognitive biases and competing health narratives on vaccine confidence and clinical decision-making
2. Evaluate how vaccine misinformation contributes to maternal vaccine hesitancy, missed opportunities for prevention and inequities in maternal and infant health outcomes within primary care
3. Apply current Australian maternal immunisation recommendations, epidemiological evidence and patient risk factors to support evidence-based vaccination decisions and preventive care
4. Develop individualised communication strategies that respond to differing patient beliefs, improve vaccine confidence and facilitate shared decision-making during maternal vaccination consultations
5. Evaluate personal clinical practice through structured reflection and patient review to identify, implement and monitor improvements in maternal vaccination workflows, communication practices and preventive care.

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