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This sponsored educational activity consists of three on‑demand expert discussion videos with a total viewing time of 0.5 hour. International examples are used to illustrate how trust, normalisation and targeted interventions can affect immunisation confidence with relevance to primary care practice.

Learning Outcomes

1. Describe key drivers of immunisation confidence and hesitancy in adult populations, including the role of trust, misinformation and expectations of immunisation effectiveness
2. Apply behavioural science principles to vaccination discussions to better align messages with patient values and concerns
3. Demonstrate patient‑centred communication strategies for engaging vaccine‑hesitant patients using empathy and narrative approaches
4. Recognise system‑level and technology‑enabled approaches that can support vaccine uptake while complementing clinician–patient interactions.

Details

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Upon completion of the learning, your CPD activity record will be automatically updated within 24 hours and reflected on your CPD Dashboard. Your Certificate of Completion will be available from your CPD Activities - Completions list. If your CPD record has not been updated after this time, please contact the education provider for assistance.